Make a Real Impact with CX Storytelling
Today, customer experience requires more than just good plans and analyses. It requires stories that provide direction, engage people, and drive change.
Because you know what needs to happen at CX.
But is your message really getting through?
And what about when you're standing in front of a group during a management day, a workshop, or just in front of your own team? Do people take action?
Storytelling is one of the most underrated—and at the same time, most critical—skills of successful CX professionals. Those who can craft a compelling narrative, deliver it persuasively, and skillfully ensure it resonates throughout the organization will increase their influence, leadership, and impact.
That's exactly what this one-day event is all about.
For CX professionals who want more than just a good story
This one-day CX Storytelling workshop is designed for Customer Experience Professionals who:
- want to communicate their CX goals, plans, and results in a more strategic way
- realize that content alone isn't enough to get people moving
- want to tailor their story to different target audiences
- want to grow in visibility, authority, and leadership
- want to use storytelling as a catalyst for change
Not because storytelling is “fun.”
But because it’s essential for ensuring a successful CX.
Want to participate?
When: May 21
Time: 9:00 a.m. – 5:00 p.m., with a reception until 6:00 p.m.
Location: Grand Hotel Karel V, Utrecht
Language: Dutch
For CCXPs: This day counts as 8 CCXP Qualifying Activities (30 required over 3 years)
What will you learn on this day?
During this intensive day, you’ll work on four CX Storytelling competencies that, together, create the Customer Experience Ripple Effect.
1. Build – Building a Strong CX Story
You'll learn:
- The essential building blocks every CX story needs
- how to carefully decide what to share and what not to share
- How to Structure Your CX Message into a Clear and Compelling Story
2. Strengthen – Make Your Story Memorable
You'll discover:
- How to Use Storytelling Techniques to Make Your Story Stick
- How to Avoid the Most Common Pitfalls
- how to use personal elements to create a connection without it becoming vague
3. Deliver – Tell Your Story Compellingly
You will be working on:
- How to Tell Your Story to Different Audiences
- How to Actively Engage Your Audience in Presentations and Conversations
- How to Speak with More Calm, Clarity, and Confidence
4. Scale – Using Storytelling on a Large Scale
You'll learn:
- How to Make Your CX Story Reproducible and Scalable
- How to Use the CX Story Canvas and the 1:8 Rule to Create Spin-offs
- How to incorporate your story into presentations, sessions, internal communications, and content
What will you get out of this day?
After this one-day CX Storytelling workshop:
- You'll discover new ways to make your CX message effective
- Do you know how to tailor your story to your audience and your goal?
- you'll have a solid foundation for a powerful, consistent CX story
- You'll increase your influence and visibility within your organization
- Consciously set the Customer Experience Ripple Effect in motion
- You'll grow both as a CX professional and as a CX leader
Many participants say that “a whole new world has opened up” for them in the area of storytelling. Not because they suddenly have a different story, but because they are finally using their story strategically and effectively.
Would you like to...
- Want to know what building blocks your CX story—or your team’s—needs?
- Want to stand out with storytelling that sticks and drives action?
- Want to really practice storytelling in a safe, professional setting?
- Want to get better at recognizing and engaging your audience?
- Want to effectively showcase your CX story within your organization?
Then this is your day.
Want to participate?
When: May 21
Time: 9:00 a.m. – 5:00 p.m., with a reception until 6:00 p.m.
Location: Grand Hotel Karel V, Utrecht
Language: Dutch
For CCXPs: This day counts as 8 CCXP Qualifying Activities (30 required over 3 years)
What This One-Day CX Storytelling Workshop Is—and Isn't
What it actually is
- You'll learn how to apply the 4 CX Storytelling competencies
- You'll gain insight into making clear choices and structuring your story
- You'll learn storytelling techniques that you can put to use right away
- You tailor your story to different audiences
- You'll increase your persuasiveness and visibility
- You'll use a CX Story Canvas to create scalable impact
- You'll create a personalized plan for your CX Storytelling
- You'll learn from and alongside other CX professionals
What it is not
- We don't solve an entire case study for you
- We won't turn you into a "top speaker" in just one day
- We'll teach you how to make an impact with your CX story—this is not a presentation course
(so you don't necessarily have to speak) - We don't teach you how to design slides
- We won't do it for you—you do it yourself!
(But we'll provide you with our knowledge, structure, inspiration, and guidance)
What's included:
Food, drinks, and (any) parking fees are included.
If you register through Archipel or Studytube, a different price applies. For the correct price, please refer to the relevant portal. If you have any questions about this, please contact us.
Prices do not include 21% VAT.
Are you CCXP?
This day is also an investment in your certification: 8 CCXP Qualifying Activities toward your recertification (you need a total of 30 over a 3-year period).
Investment per organization (excl. VAT):
€1,250 per person
€1,150 per person for a group of 2
€1,050 per person for a group of 3
Are you ready to make your CX story really work?
If you feel that you’re strong on content but want to make a bigger impact with what you say, then this one-day CX Storytelling workshop is a logical next step.
This is not a training course on “telling stories better.”
This is storytelling as a strategic CX leadership tool.