Tag Archive of: customer experience

Strategy 44: Create fun and excitement

Most change programs are boring. Yes, let this sink in and take a moment to reflect. Strategy 44 - Create fun and excitement - is an important strategy. Cause we all want change, but do not want to be changed. We want to be invited, fired up or even better: seduced.

To do so, you should change your approach of change programs. Add some soft stuff to spice up your change programs and let me guide you in your first steps. Watch this video and find out.

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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Strategy 43: Making the truth vs finding the truth

Making the truth versus Finding the truth. This Nienke Bloem philosophy is strategy 43. Two different approaches with a huge difference. Want to know which approach you should use to get started when you're responsible for customer centric change in the domain of customer contact, and engage with the leadership team on the right strategy to follow?

See if you can find the truth or if you have to make the truth: I'll show you in this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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Strategy 42: Your "Why," or what are you here for?

Strategy 42 is "Your 'Why', or what are you here for?" When you're a leader, Simon Sinek's golden circle is a great tool to define in your own words the purpose of your role within the organization. Relevant questions are "What is your assignment?" and "When are you a success?

Perhaps you should ask yourself a different question. Find out which question it is in this video.

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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Why most Customer Experience stories suck

Most Customer Experience Stories, well um ... make me want to walk AWAY.

Yes, that is the truth and I need to say it this harsh. Because at the start of a new year - okay it is almost March, but still - you have the opportunity to realize that your CX story might suck too and that you have a chance to change it. Too many CX leaders think that they have a solid story, and most of them are wrong. So, let's see if you are part of that group, or... Hopefully not.

Five issues

The five issues I mostly see - and I have mentored so many CX leaders on their CX Stories, that I know my trade - is that CX stories are:

  • Too functional and boring - there is no emotion anywhere in the presentation, maybe it is even too corporate.
  • Too general - it could be any organization's CX Story or is not memorable.
  • Lacking you as a leader - there is no way people can connect with you as the presenter.
  • Too analytical - you talk about trends and larger numbers, but the true customer is absent.
  • An open door - everybody in the audience agrees, but has either no clue what to do next, or is not engaged in a call to action.

How to create a good CX Story

First. What is a CX Story? It is a term that I use when it comes to your transformational customer change story. A good CX story contains at least these four elements:

  1. Personal story (what engages the audience with you as a leader?).
  2. Sense of urgency (where are we now, what is our BHAG or goal and why should we change?).
  3. CX Strategy (what is the path you envision for change, what is your change plan?).
  4. Call to action (what is it that you want your audience to DO?).

A great CX Story is a story that you can share in ten minutes, half an hour or even elaborate in a deep dive of an hour. But that ten minute one is your foundation. Your team can use it, and you will repeat it time and time again. In the end, it becomes the CX Mantra that everybody will know and understand.

Game changer

A good CX Story IS a game changer. Being able to share an incredible CX Story, will make you the King (or Queen) of CX Transformation. Trust me.

Do you want to spice up your CX Story - including your CX Strategy? It is something that you can do yourself, with a little of my help (and a big save on money for consultants). For Dutch CX leaders: in April a new CX Leadership Masterminds starts, where you and a select group of other CX leaders build and deliver your own CX Story and shape it to perfection. Please let me know in a response to this blog(or in the CX Greetz that it comes with) what mistake of the five you recognize. And maybe I can give you some personal tips what to do next!

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Strategy 41: When they Zig, you Zag

When they Zig, you Zag. That is what Strategy 41 is all about. Or to put this in my own words: 'Do something different to stand out from the crowd'. Whether in your change program or in personal life, take some time to zoom out and see the broader picture. And more important: think of where you can stand out.

Curious of the how to and why? Watch this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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The Data-Driven CX Revolution: all insights for you as a CX leader from Barry Wilthagen

In this enlightening episode of CX Leadership Talks, we delve deep into the core of data management and its transformative impact on customer experience. This THE episode when you are just starting in exploring the world of Data driven CX, but also if you are a seasoned leader you'll get some great tips and tricks.

Joining us is Barry Wildhagen, a distinguished expert in data management, to explore the crucial intersection of data and CX, the imperatives of a data-driven approach, and the evolving landscape for data professionals.

Because there is a BIG opportunity for you: visiting the Virtual MDM and DG Summit on the13th of March! (and Nienke is hosting it for the EMEA version!) Click here to register https://now.informatica.com/mdm-dg-summit-virtual-2024.html

In this podcast episode we discuss

  1. The Intersection of Data Management and CX: - Barry sheds light on how data management serves as the backbone of effective customer experience strategies, outlining the symbiotic relationship between these two vital areas.
  2. The Imperative of Data-Driven CX: - Understanding why a data-driven approach to CX is non-negotiable in today's business environment. We discuss the significance of leveraging data for personalized and impactful customer interactions.
  3. Habits of Success in Data Management: - What does it take to succeed in the field of data management? Learn about the key habits and mindsets that professionals need to cultivate for success.
  4. Integrating AI in Data-Driven CX: - The role of AI in enhancing data-driven customer experiences. Barry shares insights on harnessing AI to unlock new levels of personalization and efficiency.
  5. Challenges and Opportunities in Data-Driven CX: - Discussing the hurdles faced by organizations in adopting a data-driven CX approach and the immense opportunities that lie ahead for those who overcome them.
  6. The Evolving Role of Data Professionals: - With the landscape constantly shifting, we talk about how the role of data professionals is changing and what the future holds.

Key Takeaways

- Insightful perspectives on the vital role of data management in crafting superior customer experiences.

- Practical advice on adopting a data-driven approach to CX, including the integration of AI technologies.

- Discussion on the challenges and opportunities in the field, along with the evolving responsibilities of data professionals.

About Barry Wildhagen

Barry Wildhagen is an authority when it comes to data management and currently serving as the community of practice leader for customer experience at Informatica's technical sales organization. He is a professional with extensive experience in leveraging data to drive business growth and improve customer experience. His expertise encompasses a range of topics, including the successful integration of AI in CX strategies and the development of effective data-driven approaches.

Join us for an insightful conversation with Barry Wildhagen, as we navigate the complexities of data management and its critical influence on customer experience and leadership in the corporate world.

Linkedin profile Barry Wildhagen: https://www.linkedin.com/in/bwildhagen/

Barry Wildhagen's tips with links

Interview Jamex Sexton on Lex Fridman show: https://www.youtube.com/watch?v=fUEjCXpOjPY

The Pale Blue Dot https://www.amazon.com/Pale-Blue-Dot-Vision-Future/dp/0345376595

You don't want to miss this episode of CX Leadership Talks!

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Strategy 40: The power of routines

Strategy 40 is about the power of routines. Building a step-by-step routine and tailoring it to your own wishes makes you happier, gets you more things done and makes you feel good and proud.

In this video I'll share the secrets of my personal and business routines. I found out that routines do not only work for me, but also connect me with others. Learn more on this in this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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Strategy 39: When life is full of shit

A crazy poo story. What?! Be welcome to skip this one. But if you want to have a laugh of me putting myself in a shitty situation, this is your go-to video.

What do you do if life presents you a shitty situation? In strategy 39 - When life is full of shit - I will explain!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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Navigating the Year of the Wood Dragon: Education, Growth, and CX Leadership Choices

In this episode, Nienke Bloem discusses the significance of the year of the wood dragon in relation to transformative energy, authority, and dignity, particularly for CX leaders.

She shares her personal experiences with education and growth both as an employee in corporate organizations and as an entrepreneur. Nienke highlights the importance of strategic education planning and outlines key questions for listeners to consider to identify growth opportunities.

She also provides insights into her own educational journey and plans for the year. Nienke encourages listeners to dream bigger, do bigger, and be bigger in the year of the wood dragon.

Learn from this episode of CX Leadership Talks, enjoy!

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Strategy 38: When fear is fear

When fear is fear; that is what Strategy 38 is about. I am aware that life is life and things could happen. It won't help if I constantly have worrying thoughts. On the contrary, I think you might attract them if you keep thinking of your fears.

So, what to do instead? You'll find out watching this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

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