Women in customer experience—let’s celebrate!

Hip Hip Hooray! It’s International Women’s Day. Today I want to draw attention to women in customer experience—to learn who they are and recognize them for their leadership, knowledge, and experience. Lean in to the conversation!

What do we do on International Women’s Day? We celebrate women—from a “general celebration of respect, appreciation, and love for women to a celebration of women’s economic, political, and social achievements.” (fromWikipedia)

In my field of expertise, Customer Experience, I see many women taking the lead. They’re doing a great job of changing the world—making it a more beautiful place for customers and employees. They listen to customers, build a loyal following, engage employees, organize customer experience ecosystems, and work on customer journey mapping. Some hold leadership positions within companies, while others work as consultants. They write brilliant blogs and books—often sharp as a knife, witty, and full of insight.

Who are these brilliant women?

I want to praise the six women listed below. Of course, I know many more, but life is all about choices :-).

• Kerry Bodine. She is the co-author of my Customer Experience “bible,” *Outside In*. A must-read for every CX professional. She is also an exemplary public speaker and a specialist in Customer Journey Mapping.
• Marjolein Groenendijk. Director of Customer Experience Design at KPN. My former colleague and a true inspiration. She leads with empathy and a strong business acumen, aligning stakeholders and creating the right atmosphere to make change happen.
• Beate van Dongen Crombags andDeborah Wietzes. They are both leaders in Customer Experience at VODW. They wrote the inspiring and practical book *CEX Sells: The Dutch Inspiration Book for Branded Customer Experiences*.
• Jeanne Bliss. She is the founder and president of CustomerBliss. She is also one of the leading experts on customer-centric leadership and the role of the Chief Customer Officer. I love reading her blogs and am still waiting for the chance to hear her speak.
• Lisa Burger, Head of Customer at EasyJet. A true inspiration as a CX leader. She managed to change the way the organization thinks about customers. The times we met were a lot of fun, and she inspired me with her witty remarks and honest feedback.

Which #CX women would you like to praise and put in the spotlight? Please tag yourself (YES, speak up!) or tag a great female leader in Customer Experience. Let’s get to know these women and share our knowledge and experience. Happy International Women’s Day!

 

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Nienke Bloem is often referred to as the Customer Experience speaker in the blue dress. 

She is a global CX thought leader, educator, and keynote speaker who inspires audiences with best practices and proven methodologies. She runs a speaking practice, a CX game company, and a training business; she lives and breathes Customer Experience and is the author of two books on CX.

Her two-day Customer Experience Masterclass is known as the best program to prepare for the CCXP, and she is the go-to person for CX leaders who want to advance their leadership and achieve immediate results from their Customer Experience transformation programs. Since 2020, she has been hosting a CX Leadership Masterminds program and helping leaders enhance their leadership skills and deliver an engaging CX story, including a solid CX strategy. In addition, she is a modern-day pilgrim and has drawn parallels between her journey and leading customer-centric transformations. 

With over 20 years of corporate experience, she speaks the language of business. Her keynote speeches and training programs on customer experience are inspiring and practical. She is one of the few Recognized Training Partners of the CXPA, and her mission is to make customer experience work and help you achieve business results.