Artikelen door Nienke Bloem

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CX Leadership this summer: The power of ONE

Summer is here. Or almost. And with that, things tend to slow down. Calendars are lighter, inboxes quieter, and if we’re lucky, there’s a little more room to breathe. It’s a perfect moment for reflection. And for taking a different kind of CX leadership action. Not by launching new programs or crafting complex roadmaps. But […]

Is your CX strategy the plan of a winner?

The 112th edition of the Tour de France kicks off on July 5 in Lille. The riders are trained, the jerseys are clean, the teams are ready. Everyone’s eyes are on the yellow jersey. And me? I found my own cycling inspiration this week. Right in the heart of Amsterdam. No bike in sight. Just […]

Why warmth might be your most powerful leadership skill (even in CX)

Let’s start with something every customer experience leader needs to know. Not just a “nice-to-know” insight, but the kind of truth that reshapes how you lead. According to research by Drs. Susan Fiske and Nicolas Kervyn from Princeton University, people judge others – yes, including us CX professionals – based on two qualities: warmth and […]

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Bringing customers back: The power of memorable moments in CX

As a passionate advocate for customer experience, I continually seek ways to make CX not just effective, but extraordinary. That’s why, in my latest episode of CX Leadership Talks, I introduced a new framework close to my heart: the CX Boomerang. This isn’t just about ticking boxes – it’s about creating business value by crafting […]

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CX is a pilgrimage – According to AI

Episode 53 of CX Leadership Talks is unlike anything I’ve shared before. While I was in Singapore recently, exploring the world of Artificial Intelligence – from smart chatbots to creative content tools – I had an idea. What if I handed over the mic… to AI? I gave an AI called Notebook LM access to […]

Bold moves for a Customer-Centric future: Three CX shifts for 2030

In an increasingly competitive and dynamic business environment, customer experience must move beyond incremental improvements. It is time for bold, visionary moves that redefine how organizations prioritize, design, and deliver customer value. During my recent keynote at the Asia Professional Speakers Singapore Convention, I was asked to share an “Amplified Imagination” – a forward-looking vision […]