Strategy 5: Where to start?

When it comes to customer experience, should you start by interviewing customers and sending out surveys? Or should you start by mapping customer journeys and then interview customers? Or ..?

In this video you’ll explore that many roads lead to Rome. But which road to take? Where to start? That’s what strategy 5 is about. Check it out!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

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Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.