Online kick-off on September 28, 2026
NEW FORMAT · STARTING IN SEPTEMBER 2026
From CX Manager to
strategic CX leader.
Don’t just work harder on CX. Learn how to provide direction, build influence, and drive change within organizations.
The CX Leadership Masterminds Bootcamp is an intensive leadership program for experienced CX professionals who feel they are ready to take on a more significant role.
DOES THIS SOUND FAMILIAR?
You have the knowledge.
What you lack is leadership.
You’ve been working in CX for a while now. You know the field inside out. The CXPA framework, customer journeys, Voice of the Customer. You know what good CX looks like, and you know what needs to improve in your organization.
But you’ve noticed that you’re not making the impact you’d like to.
Youwon'tgetallstakeholders on board.
You won’t achieve the results you’re aiming for. You’rejust notquite setting in motion the major shift you have in mind.
Many CX professionals feel responsible for driving change within the organization, without always having the position or support needed to actually bring about that change. And that can sometimes make you doubt yourself. Is it my fault? Am I not doing a good enough job?
It’s not about your knowledge. Another CX training course won’t solve this. It’s time to work on your CX leadership! Under the guidance of CX leadership expert Nienke Bloem, you’ll get to work! The result: business and customer impact, greater self-confidence, and enjoyment in leading CX.
YOUR GROWTH PATH
And where do you want to go?
Every CX professional follows a career path. Sometimes you progress step by step from CX beginner to CX project manager, CX manager, CX leader, and ultimately strategic CX leader. Sometimes you enter the field of CX from a background in marketing, customer service, digital, or operations, and along the way you realize that the profession requires more than just technical knowledge.
Because at some point, the game changes.
In the beginning, CX is mainly about knowledge, projects, and improvement initiatives. But the more you grow, the more you realize that real impact isn’t just about what you know. It’s about influence. About setting the direction. About getting stakeholders on board. About driving change within organizations.
Many CX professionals recognize the point at which they have the expertise to make a difference, but do not yet have the position, visibility, or strategic influence to truly lead that kind of major change.
The shift from CX manager to CX leader.
The CX Leadership Masterminds Bootcamp is designed for Levels 3, 4, and 5: for professionals who are already familiar with the field but now want to learn how to not only implement CX but actually lead it.
INTERNATIONALLY RECOGNIZED MODEL
CX Leadership Growth Model · Developed by Nienke Bloem, CCXP, and used internationally by CX professionals to assess their growth potential.
THE ANI MODEL
The CX leader you actually already are
.
Deep down, you know exactly who you want to be as a CX leader.
They would request a larger budget. They would involve stakeholders earlier and in a more strategic way. They would be more visible.
They would just launch that major communication campaign. They wouldn’t wait for approval, but would create momentum.
They would have a very clear plan, strategy, and narrative.
Deep down, everyone wants to be their own ANI.
ANI is Japanese for "respected older brother." Someone who knows the way, provides direction, and leads others without having to push them. Someone who exudes authority without having to assert it.
That’s not a personality type. That’s leadership.
And the good news is: you can learn it.
The 3 building blocks of the program:
A
Authority
Who are you as a CX leader? How do you position yourself internally and externally? How do you build credibility, visibility, and trust? Not by speaking louder, but by standing firmer.
N
Narrative
Your CX Story, including your CX strategy. A powerful CX Story, a clear 3-year CX Strategy Map, and stakeholder maps for targeted influence. Because insight without a narrative has no impact.
I
Impact
From strategy to tangible change. How do you translate strategy into concrete action? How do you build lasting accountability? Impact is created when leadership is reflected in behavior, decisions, and results.
FOR WHOM
Small group.
Maximum impact.
You’ll find yourself among CX leaders who, just like you, feel it’s time for a bigger role, more influence, and a visible impact.
It is precisely because the group is small that there is room for honest conversations, constructive feedback, and genuine leadership growth.
This program is not designed for beginners. It is designed for experienced CX professionals who feel they are ready to operate with greater visibility, strategic focus, and influence.
Find out if this CX leadership program is right for you.Schedule a consultation with Nienke right here.
What are the reasons to participate?
The CX Leadership Masterminds Bootcamp is not a traditional training program where you simply learn new models. The program is designed for experienced CX professionals who want to have a greater strategic impact within their organization.
That means you’re not just building knowledge, but rather:
The Bootcamp helps participants drivechange more quickly, build stronger support, position CX more strategically, and get more out of existing CX initiatives.
Investing in this program is therefore not only an investment in personal development, but above all an investment in stronger CX leadership, better internal collaboration, and more impactful change within the organization.
After completing the program, many participants report:increased self-confidence, greater strategic acumen, more productive discussions with stakeholders, greater visibility, and more progress on their CX agenda.
What participants say:
THE PROCESS
Compact. Intensive. Lasting.
No long program where you lose track after three months.
The Bootcamp is intentionally designed to be compact so that you can make significant progress in a short amount of time and immediately apply everything within your organization.
September 28, 2026 · 2:00 PM to 4:30 PM
Online kick-off
We’re hitting the ground running. You’ll get to know the group, and we’ll get to know you. Together, we’ll determine your focus for the coming months so that everything is directly relevant to your practice. Plus, you’ll know exactly what you need to do to create the first draft of your CX Story.
After the kickoff
VIP Mentor Call
One-on-one with Nienke. We’ll delve into your leadership issues, organizational context, and personal challenges. This isn’t run-of-the-mill coaching—it’s focused guidance designed to drive tangible growth.
October 29 and 30 · Karel V Utrecht · all-inclusive
2-Day Live Bootcamp
The heart of the program. Two intensive days of building your CX leadership foundation based on the ANI model. Practical. Strategic. Personal.
You won’t leave with just a few vague ideas, but with concrete deliverables that you can put to immediate use within your organization.
After the Bootcamp
Second VIP Mentor Call
After the Bootcamp, the real work begins. Together, we’ll figure out what works, where you’re still struggling, and how you can further strengthen your leadership skills in practice.
November 23, 2026
Online Finals: Wrap-up and Impact Session
What have you accomplished? What has changed? What will be your next step? You’ll share your progress and leave with a clear action plan for the coming months.
Let's get acquainted!
In an online introductory meeting, we will discuss your challenges as a CX Leader and how the CX Leadership Masterminds can help you.
What participants say:
AFTER THE BOOTCAMP
You won’t just leave with inspiration.
You’ll leave with deliverables!
1. Your compelling CX story, including your CX strategy, that resonates with the boardroom.
2. A concrete 3-year CX Strategy Map outlining the path of the transformation.
3. Stakeholder maps for targeted influence.
4. A strategic action plan with clear accountability to ensure implementation.
5. Greater confidence as a CX leader.
6. A network of CX leaders who continue to support one another.
YOUR GUIDE
Nienke Bloem, CCXP, CSP
Many CX professionals are well-versed in the field. They understand how journey management works. They are familiar with the CXPA framework, Voice of the Customer, and NPS.
But the real question comes after that.
How do you make sure people really listen to you? How do you drive change within an organization? How do you become not just a CX manager… but a CX leader?
That is exactly what I have been helping hundreds of CX professionals with over the past few years.
I am one of the few Recognized Training Partners of the CXPA worldwide, and since 2016 I have been training CX professionals to help them earn their CCXP certification. Through our CX Masterclass, we have now guided hundreds of professionals in the field of Customer Experience Management.
But my true passion lies in leadership.
Since 2020, I have been coaching CX professionals in my CX Leadership Masterminds. Not to teach them even more CX theory, but to help them increase their visibility, operate more strategically, and make a greater impact within their organizations.
My background combines corporate experience, international CX education, and leadership. For many years, I held corporate roles in fields such as IT, customer service, and customer experience. At KPN, I was responsible for CX and helped increase the NPS from -14 to +2.
- Co-author of the CX Travel Guide, the definitive Dutch reference work on the CXPA framework
- Author of *CX is a Pilgrimage*, a book on CX leadership filled with real-life stories
- International keynote speaker in the field of CX leadership
- Host of the CX Leadership Talks podcast
- Host of the International CX Awards for 8 years
- Trained at Harvard Business School Online, knowledge that I immediately incorporated into my leadership programs
My programs don’t just offer inspiration. They also offer honesty.
Because many CX leaders know more than enough about the subject matter. But they hold back, wait too long, or don’t make themselves visible enough.
Growth sometimes calls for tough love. And that’s exactly where the transition from CX manager to CX leader often takes place.
Why Nienke?
"They call me the CX guru. Next to being a global speaker, I’m also a thought leader and CX teacher. I am one of the ten CXPA Resource and Training Partners worldwide who is allowed to train others. I also work as a freelance lecturer at Nyenrode University."
Nienke will be happy to help you
With more than 25 years of experience in the corporate world, I am the go-to person to help you further in Customer Experience!
Nienke will be happy to help you
You learn from me and your CX peers and we keep each other accountable: you will actually get to work, no excuses. After these CX Leadership Masterminds sessions you will be a stronger leader, feel proud and know that you have made (and will continue to make) a difference as a CX leader.
FREQUENTLY ASKED QUESTIONS
Everything you want to know.
Why has the CX Leadership Masterminds become a Bootcamp?
The CX Leadership Masterminds have been in existence since 2020 and have continued to evolve over the past few years. Version 1.0 was entirely online. Version 2.0 combined online sessions with in-person days.
Now it's time for version 3.0.
The greatest impact always came during the live sessions: the in-depth discussions, the personal breakthroughs, the work on real leadership challenges, and the energy of a group of CX leaders on the same level.
That’s why the CX Leadership Masterminds is now structured around a single intensive 2-day boot camp at Karel V, with online support throughout. More focus. More depth. More immediate application. And more visible growth in a short period of time.
We’ve deliberately kept the name CX Leadership Masterminds. Because it’s still all about growing together with CX leaders who challenge, inspire, and empower one another.
Who is the CX Leadership Masterminds Bootcamp intended for?
For experienced CX professionals who feel they are ready for a bigger role. You already know the ropes. But you want more influence, stronger stakeholder management, a more strategic position, and a more visible impact.
This program is not designed for beginners.
What makes this Bootcamp different from other CX training programs?
Most CX training programs teach you the craft. This bootcamp teaches you how to lead it.
You’ll work on building authority, strategic positioning, stakeholder influence, your CX Story, and making a visible impact within the organization. It’s not about working harder on CX—it’s about learning to lead more effectively.
Why do you work with small groups?
Because true leadership growth is a personal journey. The small group fosters in-depth discussions, honest feedback, deeper insights, and strong peer learning. Additionally, participants are at a similar level, which means discussions quickly become strategic and relevant.
What is the investment?
The cost of the CX Leadership Masterminds Bootcamp 2026 is€4,450 excluding VAT (standard price starting in 2027: €4,950).
Includes the online kick-off, 2 VIP mentoring calls, the 2-day all-inclusive Bootcamp at Karel V Utrecht, the online finale and impact session, and all work materials and templates.
This edition offers a special founding group rate for the first participants in the revamped Bootcamp program.
Will I receive a certificate?
Yes. Upon completion, you will receive a certificate of participation. In addition, the program counts toward20 qualifying activitiesfor the renewal of your CCXP certification. You need a total of 30 of these.
What happens after the Bootcamp?
Starting in 2027, a follow-up program will be launched for participants who wish to further develop their CX leadership skills. The program will focus on accountability, implementation, inspiration, and sustained growth within a strong CX leadership community.
One last question: Is Nienke wearing her blue dress?
Yes. Always. That’s her trademark, after all. The blue dress is here. Are you?