In the marketplace it is all about branding. About being distinctive. Like Seth Godin says in his book Purple Cow “The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins”. So how to be a Purple Cow and deliver a Branded Experience? I […]
You might have read my Top 5 worst customer experiences. Now it is time for the Top 5 best customer experiences. The year is coming to an end, so it’s time to look back at 2016 through the CX lens. I must tell you, there were more bad experiences than good ones. There is a […]
As the year is coming to an end, it’s time to look back at 2016 and see in which ways organizations can learn from mistakes in Customer Experience. I’ve collected my five worst customer experiences this year so we can do better in 2017! And then look out to my five best customer experiences, which I […]
You and I both know it. The battle for the customer has become a digital one. This week I was cleaning out my bookcase. Going through books I used in University (till 1994), some out of date, but most still valid. Flipping through a marketing edition, my eye was caught by the AIDA model. As […]
The book “Eat, Pray, Love” was one of my favorites. I could see myself eating pizza in Naples, working on my Yoga flexibility in India and of course enjoying love on Bali (who can’t?!). This week I had the pleasure of reading her newest book “Big Magic, create living beyond fear”. WOWW. Right away I […]
Hip Hip Hooray; It is International Women’s Day. Today I want to ask attention for Women in Customer Experience. To learn who they are and acknowledge them for their leadership, knowledge and experience. Lean in the Conversation! What do we do on International Women’s Day? We celebrate women, from a “general celebration of respect, appreciation, […]
The 14th of February, it’s Valentine’s Day. The international day of love. There are lovers and haters of this tradition. I can imagine. It sometimes feels like an obligation to show your love because somebody (who?) invented valentine’s day. Like mother’s day, father’s day (where has child’s day gone?), secretary day, world whale day (that […]
In de digitale wereld is de persoonlijke touch vaak ver te zoeken. Ben je als klant een nummer of ben je aan je lot overgelaten in bijvoorbeeld een FAQ of een digitale Karin. Toch zijn er bedrijven die het WEL lukt. Die digitaal én menselijk zijn. Deze week werd ik verrast door een bank die […]
This summer I traveled in China with my 16-year old daughter and 23 other great travel companions. From Beijing to PingYao, Xian, Chengdu, LiYang, Dali, Kunming, Pingan, Yangzhou and leaving the country from Hongkong. What a beautiful things we have experienced! Business is booming in China, many products we use come from China, but how […]
Er zijn van die momenten dat je niet kan geloven wat een medewerker doet en zegt. Dat je totaal verbijsterd in een winkel staat en je in je hemd gezet voelt als klant. Dat je het liefst iets heel boos wilt zeggen uit pure onmacht. Ken je dat gevoel? Het was voor mij even geleden, […]