Tag Archief van: cx

Pioneering CX in pensions: Martijn van den Berg’s blueprint for success

Welcome to CX Leadership Talks, where we dive deep into the world of customer experience and leadership. In today’s episode, we have a special guest, Martijn van den Berg, who will be sharing his insights into creating meaningful experiences for customers in the financial industry. Martijn leads a CX team at PGB, a leading pension fund in the Netherlands, and has a wealth of experience in integrating customer experience into business strategies.

In this episode

Join us as Martijn discusses the transformation of PGB into a customer-centric organization, his journey in the field of business communication, and the importance of internal cultural changes in driving customer-centricity.

Get ready for an engaging and insightful conversation with Martijn van den Berg and host Nienke Bloem as we explore the strategies and principles behind building a customer-centric culture in the financial sector.

About Martijn van den Berg (visit his LinkedIn profile here)

As Lead Customer Experience Management, Martijn is responsible for structurally organizing Pension fund PGB’s own and consistent brand and customer experience. The aim is that the fund can distinguish itself in terms of customer focus and knows how to “touch” its customers. Together with the CX team, Martijn has developed the pension fund’s own CX framework, which consists of 4 pillars: Strategy & Identity, Market and Customer Insight, Customer Service and Culture & Organization.

Martijn van den Berg has a passion for customer satisfaction and efficiency. As a Lead Customer Experience Management, he was inspired by the video ‘Give ‘em the pickle’ by Bob Farrell, about a restaurant manager who started his second restaurant. In the video, a customer complained about being charged an extra 75¢ for a pickle, which had always been free. This resonated with Martijn, reminding him of the importance of maintaining consistent and fair pricing for the customers. This experience helped shape his approach to managing PGB’s customer experience, prioritizing clear communication and fair pricing for his customers.

Want to grow as a CX Leader? Contact Nienke Bloem via her website www.nienkebloem.com. She is a CX expert and can provide you with the guidance and support you need to succeed in CX leadership.

Timestamped overview

00:00 Making pension products more attractive for customers.

03:38 Exciting meeting to discuss pension strategy.

08:20 Building a successful customer experience team.

12:39 Feedback, communication training, strategy implementation, and organization types.

14:09 Understanding strengths, building results, and enthusiastic work.

17:27 Pension funds must regain trust through CX.

22:54 Improved onboarding process led to better ratings.

24:11 Pension funds-critical for B2B companies’ growth.

30:05 Measurement changed, aiming for 3 stars. Signal management.

32:16 Seek external perspectives to improve and progress.

36:44 Woman left supermarket with almost empty bag.

41:16 Facebook’s strategy emphasizes cultural elements and consistency.

42:03 Building engagement through smart, consistent work progress.

45:23 3E model, great approach, advice for listeners.

Martijn’s recommendations

Listen to this episode of CX Leadership Talks on Podbean or in your favourite podcast app!

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Strategy 49: Celebrate success

Do you celebrate your successes? I think you should. In fact, strategy 49 is ‘Celebrate success’. Let your achievements kick in.

My parents taught me to celebrate all you can celebrate. And they were right. So, this video is about celebrations and why they should be part of your business too.

I read aloud a chapter every week. Enjoy listening to my book ‘CX is a pilgrimage’. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read ‘CX is a pilgrimage’? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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Navigating the CX landscape: Strategies for successful leaders with CXPA’s CEO Greg Melia, CAE

Welcome to CX Leadership Talks, where we explore the world of Customer Experience leadership with top industry experts. In today’s episode, Nienke Bloem sits down with Greg Melia, CEO of The Customer eXperience Professionals Association (CXPA), and a seasoned advocate for Customer Experience excellence. They discuss the evolving landscape of customer experience and the role of CX leaders in today’s businesses.

In this episode

Nienke and Greg delve into the importance of ongoing training and validation for CX professionals, the potential of artificial intelligence in shaping customer interactions, the significance of the CCXP certification, and the strategic approach to CX development.

Don’t miss this in-depth conversation that touches on vital competencies for successful CX leaders, the CXPA’s global community, and the valuable insights and practical strategies shared in the discussion.

So, grab a seat and join us as we explore the world of Customer Experience leadership with Greg Melia on CX Leadership Talks.

About Greg Melia

Greg Melia is a passionate advocate for professional associations and certifications. He has dedicated his career to educating and empowering individuals and organizations to understand the importance of being part of a professional association and obtaining certifications.With a background in marketing and communications, Greg has a talent for explaining complex concepts in a way that is relatable and understandable. He is committed to helping people recognize the value of associations and certifications in their professional development and success. Greg’s engaging and approachable manner makes him a sought-after speaker and consultant in the association and certification space. His favorite memories are those where he can see the “aha” moment in someone’s eyes when they finally understand the significance of being part of a professional community and earning a certification.

Want to grow as a CX Leader? Contact Nienke Bloem via her website www.nienkebloem.com. She is a CX expert and can provide you with the guidance and support you need to succeed in CX leadership.

Timestamped overview

00:00 Career titles, passion for customer experience, CEO role.

05:26 Member of CXPA, pursuing CCXP title.

09:23 Discussing broad topics, trends, and upcoming events.

12:13 Collaborate, support, and align for success.

14:49 CCXP certification is increasingly valuable in industry.

19:05 Salespeople make promises, CCXP ensures customer satisfaction.

20:34 CX connects people, prepare for career changes.

25:24 AI powerful tool, but not a replacement.

27:21 Exploring AI’s impact on contact centers.

32:33 Emphasizing importance of good CX strategy and branding.

36:30 Stephanie Leheta to discuss developing multiyear AI strategy.

37:23 Include people in future vision and planning.

41:08 Reintroduced curiosity, creative problem solving, iterate.

44:18 Link in show notes, join CXPA community.

Greg’s recommendations

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Strategy 47: You don’t know, what you don’t know

You don’t know what you don’t know. That is what Strategy 47 is all about. Even when you think you know everything about a certain topic, reality proves you wrong. And once you know, you can’t unknow…

Do you think you know all there is to know about a certain topic? Think again and watch this video ????!

I read aloud a chapter every week. Enjoy listening to my book ‘CX is a pilgrimage’. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read ‘CX is a pilgrimage’? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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Powering CX with AI: Robbert Dijkstra’s insights on leading the change

Welcome to another episode of CX Leadership Talks! In this episode, Nienke Bloem engages in a fascinating conversation with Robbert Dijkstra, the founder and CEO of Deepdesk. Robbert brings his wealth of experience in AI technology and innovation to the forefront as he discusses the deployment of AI in companies and its impact on improving customer experiences.

In this episode

Robbert shares insights on the use of ChatGPT for deploying AI in organizations and provides practical examples of how Deepdesk aligns its vision with customer needs by developing prototypes and gathering valuable feedback. He also delves into the impact of AI on organizations, sharing his experiences with DHL where AI led to significant improvements in customer service.

The conversation extends to the future of AI technology, with Robbert envisioning the rise of more AI vendors and the development of task-specific AI models. He also shares his thoughts on the rapid increase of AI in everyday software and the possibility of AIs communicating with each other in the future.

This episode is not just about AI technology, but also delves into practical advice for leaders and organizations looking to integrate AI into their operations. Robbert emphasizes the importance of practical experimentation with AI, advocating for its integration into daily work processes, and shares valuable insights on building a culture of ownership and responsibility within organizations.

In addition to all this, the episode is packed with valuable tips from Robbert on fostering curiosity and staying on top of the industry, along with recommendations for valuable entrepreneurship content.

Tune in to this enriching episode as Robbert Dijkstra and Nienke Bloem dive deep into the world of AI, customer experiences, and leadership in the contact center industry!

About Robbert Dijkstra

The future is here… and he loves it! Mesmerized as a young teenager by the endless possibilities of the Internet, Robbert is truly passionate about exponential technologies and digital disruption is what drives him. Shaping strategic vision on innovation, spotting opportunities, sharing these passions and collaborating with others to create impact is what Robbert enjoys the most.

Want to grow as a CX Leader? Contact Nienke Bloem via her website www.nienkebloem.com. She is a CX expert and can provide you with the guidance and support you need to succeed in CX leadership.

Timestamped overview

00:00 Robbert started young, this led to technology consulting role.

04:53 Introduction of AI models in customer service.

07:37 Tailored models require specific training and data. Generative AI uses global data for broader applications.

11:09 Challenges with running AI models in production.

13:16 Larger companies handle challenges better through trials.

16:20 AI will be pervasive, personal and unseen.

21:44 LLM improves software development and implementation efficiency.

24:36 Improving organization processes, agent work, and user experience.

26:48 Technology trials typically last 3-6 months.

30:53 Customers modify dashboard, control agent communication, knowledge assist.

32:43 Contact center transformation leading to cultural shift.

38:54 Struggle hiring junior staff, prioritize mid-senior. Customer commitment.

40:46 Agility and execution win hearts and minds.

43:46 Curiosity and problem-solving drive efficient perseverance.

48:10 Grateful for insightful AI discussion on podcast.

Robbert’s recommendations

Podcast ‘Doorzetters’ (in Dutch) by Ruud Hendriks and Richard Bross

And as promised, Robbert’s cliffhanger ;-): Ben Evans on What matters in tech?

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Strategy 46: Always mix business with pleasure

Strategy number 46 is a strategy that I actually apply or at least try to apply every day: always mix business with pleasure. As an international speaker I travel a lot. And I know that many colleagues try to fit in as many assignments in their schedule as possible, to optimize their business profit.

Well, I don’t. Why? In this video I’ll explain. Curious? Let’s find out!

I read aloud a chapter every week. Enjoy listening to my book ‘CX is a pilgrimage’. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read ‘CX is a pilgrimage’? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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Strategy 43: Making the truth vs finding the truth

Making the truth versus Finding the truth. This Nienke Bloem philosophy is strategy 43. Two different approaches with a huge difference. Want to know which approach you should use to get started when you’re responsible for customer centric change in the domain of customer contact, and engage with the leadership team on the right strategy to follow?

See if you can find the truth or if you have to make the truth: I’ll show you in this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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The Data-Driven CX Revolution: all insights for you as a CX leader from Barry Wilthagen

In this enlightening episode of CX Leadership Talks, we delve deep into the core of data management and its transformative impact on customer experience. This THE episode when you are just starting in exploring the world of Data driven CX, but also if you are a seasoned leader you’ll get some great tips and tricks.

Joining us is Barry Wildhagen, a distinguished expert in data management, to explore the crucial intersection of data and CX, the imperatives of a data-driven approach, and the evolving landscape for data professionals.

Because there is a BIG opportunity for you: visiting the Virtual MDM and DG Summit on the 13th of March! (and Nienke is hosting it for the EMEA version!) Click here to register https://now.informatica.com/mdm-dg-summit-virtual-2024.html

In this podcast episode we discuss

  1. The Intersection of Data Management and CX: – Barry sheds light on how data management serves as the backbone of effective customer experience strategies, outlining the symbiotic relationship between these two vital areas.
  2. The Imperative of Data-Driven CX: – Understanding why a data-driven approach to CX is non-negotiable in today’s business environment. We discuss the significance of leveraging data for personalized and impactful customer interactions.
  3. Habits of Success in Data Management: – What does it take to succeed in the field of data management? Learn about the key habits and mindsets that professionals need to cultivate for success.
  4. Integrating AI in Data-Driven CX: – The role of AI in enhancing data-driven customer experiences. Barry shares insights on harnessing AI to unlock new levels of personalization and efficiency.
  5. Challenges and Opportunities in Data-Driven CX: – Discussing the hurdles faced by organizations in adopting a data-driven CX approach and the immense opportunities that lie ahead for those who overcome them.
  6. The Evolving Role of Data Professionals: – With the landscape constantly shifting, we talk about how the role of data professionals is changing and what the future holds.

Key Takeaways

– Insightful perspectives on the vital role of data management in crafting superior customer experiences.

– Practical advice on adopting a data-driven approach to CX, including the integration of AI technologies.

– Discussion on the challenges and opportunities in the field, along with the evolving responsibilities of data professionals.

About Barry Wildhagen

Barry Wildhagen is an authority when it comes to data management and currently serving as the community of practice leader for customer experience at Informatica’s technical sales organization. He is a professional with extensive experience in leveraging data to drive business growth and improve customer experience. His expertise encompasses a range of topics, including the successful integration of AI in CX strategies and the development of effective data-driven approaches.

Join us for an insightful conversation with Barry Wildhagen, as we navigate the complexities of data management and its critical influence on customer experience and leadership in the corporate world.

Linkedin profile Barry Wildhagen: https://www.linkedin.com/in/bwildhagen/

Barry Wildhagen’s tips with links

Interview Jamex Sexton on Lex Fridman show: https://www.youtube.com/watch?v=fUEjCXpOjPY

The Pale Blue Dot  https://www.amazon.com/Pale-Blue-Dot-Vision-Future/dp/0345376595

You don’t want to miss this episode of CX Leadership Talks!

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Strategy 40: The power of routines

Strategy 40 is about the power of routines. Building a step-by-step routine and tailoring it to your own wishes makes you happier, gets you more things done and makes you feel good and proud.

In this video I’ll share the secrets of my personal and business routines. I found out that routines do not only work for me, but also connect me with others. Learn more on this in this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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Strategy 39: When life is full of shit

A crazy poo story. What?! Be welcome to skip this one. But if you want to have a laugh of me putting myself in a shitty situation, this is your go-to-video.

What do you do if life presents you a shitty situation? In strategy 39 – When life is full of shit – I will explain!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

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