CX is a pilgrimage
How can you make your leadership more exciting?
That’s what this book is about. In 2021, Nienke decided to spice up her life and discovered the magical connection between customer experience, pilgrimage, and leadership. She walked 1,000 kilometers along the Via Francigena, a pilgrimage route in Italy. Her backpack was her only companion, and she had good days and bad days. She overcame rain, sun, hail, and wild boars. No mountain was too high, no valley too low. She just kept walking with a smile on her face—often in her blue dress.
Nienke walked all the way from the Swiss border down to Rome. Along the way, she gained many insights. In this book, she shares 50 of those insights in a “snackable” format. Of course, you can read them all at once, or just a few at a time—whatever you prefer!
She finished at St. Peter’s Square in Rome on her 50th birthday, May 17, 2022—exactly as she had planned. She walked the trail in six stages because she also had to run her CX company that year. She knows how to get things done, how to move from planning to completion, and in this book she shares her stories. Sometimes funny, but always spot-on.
This English-language book can help and inspire you to make your journey as a business leader, CX leader, or leader in your personal life more exciting.
The book was released on September 26, 2022—you can order it now!
The CX Travel Guide
Transform into the kind of organization that your customers are truly passionate about and want to be a part of. Customer experience makes the biggest difference in this regard.
Fortunately, more and more people are starting to realize that—including you!
The CX Travel Guide helps you on your way. Are you going to get started with Customer Experience (CX) by thinking, sharing or doing? Which path to success goes with it? Who are your customers and what can you do to get colleagues just as enthusiastic about Customer Experience?
After reading our guide, you will have plenty of knowledge and advice at your disposal from eighteen CX managers, working for Aegon, Rijksmuseum, Lush and the Chamber of Commerce, etc. They will help you not to fall into all kinds of traps and teach you how to keep it fun.
Become an experienced CX traveler and observe your organization through the CX lens, discover your destination, and choose the path that leads there. After reading this book, you’ll set off on a journey through the world of CX with a backpack full of knowledge!
The CX Travel Guideisn’t just for CX managers and CX experts. Commercial and marketing directors can also benefit from this guide, as can your colleagues in the finance and legal departments. After all, CX is an organization-wide topic, and the more people who become curious and enthusiastic about CX, the better.
What Readers Say About Nienke's Books
"Unexpected take on Customer Experience
Who would have thought that there is a connection between a religious experience and CX? Well, in case of Nienke Bloem there is a strong one!Very interesting and personal take on how sometimes ordinary moments or situations which happen in life, can be easily translated into customer experience and the role of a CX leader. The stories shared by author are short, sometimes funny, sometimes crazy, but always insightful. The book allows you to take a different perspective and reflect on your own path as a CX leader."
"I’ve read the book with great interest! It’s an easy read, it’s practical and it’s fun to hear from fellow travelers how they see and apply CX."
“Helpful CX tips written in a lighthearted and humorous way”
What happens when the CX guru of the Netherlands goes on a pilgrimage? You get a book with 50 inspiring, funny, useful and 'snackable' tips to improve the way you deal with Customer Experience in your company. A recommendation for all CX leaders and a nice CX gift for CX teams."
"Accessibly written, no lengthy descriptions, practical. As a CX manager you will either refocus or find out where finetuning is needed. A travel guide that you can also use as a checklist. The practical and fun examples also stimulate your own creativity. And I agree with A.C.B.G. van der Vis, this book is certainly not just for the CX professional. A must read for managers/directors, especially if they are not (yet) CX-minded."
“Entertaining and inspiring stories that offer a different perspective on CX”
In her book, Nienke Bloem offers practical tips for CX leaders to become more effective and make their work more enjoyable. The content is wonderfully “snackable” because it consists of 50 short stories that can be read independently of one another. In addition to inspiration for CX, readers also get a delightful glimpse into the journey and experience of someone embarking on a pilgrimage. Highly recommended!”
“Well, I'm probably not entirely unprejudiced, but I’m so proud of Nienke Bloem and her co-writers. It's not only an instructive book; the structure and the practical stories also make it a nice read. Highly recommended, also for non CX managers."
“Very useful, practical tips and insights that make CX seem almost easy”
"It's a book full of great practical tips and insights that are easy to apply. They're illustrated with great examples and metaphors, and the book is a breeze to read. In short: bite-sized, useful content!"
"Clear language, applicable models, clear cases. A must-read for anyone on a journey to offer their customers a fantastic customer experience."
Order my latest book, “CX is a Pilgrimage”!
Let this book inspire you and give your leadership a boost.