Transform to the organization your customers are really passionate about and want to belong to. Customer experience makes the biggest difference. Fortunately, more and more people are starting to realize that, including you!
The CX Travel Guide
The CX Travel Guide helps you on your way. Are you going to get started with Customer Experience (CX) by thinking, sharing or doing? Which path to success goes with it? Who are your customers and what can you do to get colleagues just as enthusiastic about Customer Experience?
After reading our guide, you will have plenty of knowledge and advice at your disposal from eighteen CX managers, working for Aegon, Rijksmuseum, Lush and the Chamber of Commerce, etc. They will help you not to fall into all kinds of traps and teach you how to keep it fun.
Become an experienced CX traveler
Observe your organization through the CX lens, learn about your destination and choose the corresponding path. After reading this book you will travel the CX world with a full backpack!
The CX Travel Guideis not just for CX managers and CX experts. Commercial and marketing directors can also make good use of this guide, as can your colleagues in the finance and legal department. After all, CX is an organization-wide theme and the more people are curious and enthusiastic about CX, the better.
Readers about the CX Travel Guide
"I’ve read the book with great interest! It’s an easy read, it’s practical and it’s fun to hear from fellow travelers how they see and apply CX."
"Accessibly written, no lengthy descriptions, practical. As a CX manager you will either refocus or find out where finetuning is needed. A travel guide that you can also use as a checklist. The practical and fun examples also stimulate your own creativity. And I agree with A.C.B.G. van der Vis, this book is certainly not just for the CX professional. A must read for managers/directors, especially if they are not (yet) CX-minded."
“Well, I'm probably not entirely unprejudiced, but I’m so proud of Nienke Bloem and her co-writers. It's not only an instructive book; the structure and the practical stories also make it a nice read. Highly recommended, also for non CX managers."
"Clear language, applicable models, clear cases. A must-read for anyone on a journey to offer their customers a fantastic customer experience."
Buy the book
Are you going to get started with CX by thinking, sharing or doing? Start doing: