My new CX book!
On September 26, 2022, my new book was released CX is a pilgrimage . In it, I share 50 tips with you to give your leadership a boost.
On May 17, 2022, I turned 50. It was a day I’d been looking forward to (and walking toward). Because back in March 2021, I was feeling down, bored, and had a tremendous need for adventure. I decided to go on a pilgrimage and walked 1,000 kilometers along the “Via Francigena” pilgrimage route in Italy. Today, on my 50th birthday, I walked into St. Peter’s Square in Rome. I’m proud to tell you that on May 17, I’m celebrating two milestones: my birthday and the Rome stamp in my pilgrim passport!
Experiences on the Pilgrimage Trail
During my 45 days of hiking, I was confronted with all different elements. Steep mountain paths, heat, hail, blisters, dogs and especially with myself. There was only the path, an occasional passer-by, my backpack and me. Time enough to think and reflect. At some point I realized that walking a pilgrimage has a lot of similarities with customer experience management.
Inspiration for Other (CX) Leaders
“Nienke, you should write a book about this,” the people around me said. And that’s exactly what I did. An English-language book featuring my 50 lessons learned along the way. Written in an accessible style for CX leaders—or really, for anyone who deals with customers. You can read the book from cover to cover, but you can also pick it up every now and then when you need a little inspiration as a CX leader.
I have learned that the universe always provides. Let my book be a part of that. It will help you on your journey as a CX leader. Or as a leader of your own life.
Would you like to order directly from us? You can do so if you order three or more copies of the book.
Read this great (Dutch) review by Ziptone of *CX is a Pilgrimage*.
Readers on "CX is a Pilgrimage"
Frequently asked questions
I'd be happy to answer any questions you might have about my book.
What does the book cost and where can I find it?
The paperback costs €25, including tax. In the Netherlands, you can order it through Managementboek or another online or local bookstore.
Can I order the book through your website?
Yes, you can, if you order three books or more. You will receive a calculation of the cost: number of books x € 25, plus shipping costs, depending on the number of books you order and to which country they have to be shipped. If you order more than 10 books, please know that we can make a special price for you. Once you agree with the calculation, we will send you an invoice and ship the books directly after your payment. And of course Nienke will sign them for you.
I live in Belgium—can I order your book online?
Yes, you can! Bol.com offers this book on its website and also ships to customers in Belgium. An e-book is also available for €17.50, including VAT.
I don't live in the Netherlands or Belgium—can I still order your book?
That’s certainly possible. The book will soon be available as an e-book on Amazon.com. If you’d like to read the paperback, you can order directly from us, provided you order more than 2 copies. We’ll first send you a quote, including shipping costs. Once payment is received, we’ll ship your books right away.
I would like to order this book for my audience during an event. Is that possible?
Brilliant idea! Nienke has an amazing keynote: “CX is a Pilgrimage,” so that’s a wonderful combination. Send an email to [email protected] if you’re considering booking her and/or her book for an event, and she’ll be happy to put together a special, customized proposal for you.
Is this book interesting for me, even though I am not a CX professional?
Yes, it is. This book is relevant for any professional who deals directly or indirectly with customers. This book is not full of jargon, so everyone van understand and learn from it. It may help and inspire you to spice up your journey as a business leader, a CX leader, or just as a leader in your personal life.
Did Nienke write this book while wearing her blue dress?
Of course she did. That's exactly why the book breathes her fun and always honest personality. Fifty Shades of Blue, always mixing walking the pilgrims path and her CX expertise.
Would you like to order directly from us? You can do so if you order three or more copies of the book.
Nienke Bloem CCXP CSP MBA
I have the 'stars and the scars' when it comes to Customer Experience, with excellent results in various organizations, in both strategic and tactical roles. Hence my motto: Making Customer Experience Work. I will help you to improve your business results by using Customer Experience Management. In short: "I breathe CX just like you!
They call me the CX guru. Next to being a global speaker, I’m also a thought leader and CX teacher. I am one of the ten CXPA Resource and Training Partners worldwide who is allowed to train others. I also work as a freelance lecturer at Nyenrode University. My CX Masterclasses and workshops help CX managers and CX teams on their way to being customer-focused. As a co-founder of the CX Game, I also enjoy CX blended learning.
With more than 25 years of experience in the corporate world, I am the go-to person to help you further in Customer Experience!






