Make a real impact with CX Storytelling
Today, customer experience requires more than just good plans and analyses. It requires stories that provide direction, engage people, and create momentum.
Because you know what needs to be done on CX.
But is your message really getting through?
And when you're standing in front of a group during a management day, a workshop, or just your own team? Do people take action?
Storytelling is one of the most underestimated yet most decisive competencies of successful CX professionals. Those who can construct a compelling narrative, deliver it convincingly, and cleverly implement it throughout the organization will increase their influence, leadership, and impact.
That's exactly what this one-day event is all about.
For CX professionals who want more than just a good story
This one-day CX Storytelling course is intended for Customer Experience Professionals who:
- want to communicate their CX ambitions, plans, and results more strategically
- realizing that content alone is not enough to get people moving
- want to tailor their story to different target groups
- want to grow in visibility, authority, and leadership
- want to use storytelling as a lever for change
Not because storytelling is "fun."
But because it is necessary to make CX land well.
Participate?
When: May 21
Time: 9:00 a.m. – 5:00 p.m., with drinks until 6:00 p.m.
Location: Grand Hotel Karel V, Utrecht
Language of instruction: Dutch
For CCXPs: this day gives you 8 CCXP Qualifying Activities (30 required in 3 years)
What will you learn on this day?
During this intensive day, you will work with four CX Storytelling competencies that together create the Customer Experience Ripple Effect.
1. Build – building a strong CX Story
You will learn:
- What essential building blocks every CX story needs
- how to carefully choose what you do and don't say
- how to structure your CX message into a clear and compelling story
2. Strengthen – make your story memorable
You discover:
- how to use storytelling techniques to make your story stick
- how to avoid the most common pitfalls
- how to use personal elements to create connection without it becoming vague
3. Deliver – tell your story convincingly
You are working on:
- how to convey your story to different target groups
- how to actively engage your audience in presentations and conversations
- how to speak with more calmness, clarity, and conviction
4. Scale – using storytelling in a scalable way
You will learn:
- How to make your CX Story repeatable and scalable
- how to work with the CX Story Canvas and the 1:8 rule to create spin-offs
- how to incorporate your story into presentations, sessions, internal communications, and content
What will this day bring you?
After this one-day CX Storytelling workshop:
- see new opportunities to make your CX message work
- Do you know how to tailor your story to your audience and your goal?
- you have a solid foundation for a powerful, consistent CX Story
- increase your influence and visibility within your organization
- consciously set the Customer Experience Ripple Effect in motion
- grow as a CX professional and as a CX leader
Many participants indicate that "a whole new world has opened up" in the field of storytelling. Not because they suddenly have a different story to tell, but because they are finally using their story strategically and effectively.
Would you like to...
- Want to know which building blocks your CX story or that of your team needs?
- Distinguish yourself with storytelling that sticks and leads to action?
- Want to practice storytelling in a safe, professional setting?
- Want to become better at recognizing and engaging your audience?
- Want to make your CX story visible within your organization in a smart way?
Then this is your day.
Participate?
When: May 21
Time: 9:00 a.m. – 5:00 p.m., with drinks until 6:00 p.m.
Location: Grand Hotel Karel V, Utrecht
Language of instruction: Dutch
For CCXPs: this day gives you 8 CCXP Qualifying Activities (30 required in 3 years)
What this one-day CX Storytelling course is and isn't
What it is
- You will learn to work with the 4 CX Storytelling competencies
- You will gain insight into making tough choices and structuring your story.
- You will learn storytelling techniques that can be applied immediately.
- You adapt your story to different target groups
- You increase your persuasiveness and visibility
- You work with a CX Story Canvas for scalable impact
- You create a personal plan for your CX Storytelling
- You learn from and with other CX professionals
What it is not
- We do not solve complete practical cases for you.
- We won't turn you into a 'top speaker' in a single day
- We teach you how to make an impact with your CX story; it is not a presentation course
(so you don't necessarily have to speak). - We don't teach you how to design slides
- We don't do it for you, you do it yourself!
(but we give you our knowledge, structure, inspiration, and guidance)
The educators
This one-day CX Storytelling course is taught by Nienke Bloem and Jaap Wilms.
Both are recognized training partners of the CXPA and combine:
- strategic CX knowledge
- years of practical experience
- storytelling, structure, and sharpness
Together, they ensure a day that inspires and delivers concrete results.
What's all included:
Food, drinks, and (any) parking costs are included.
Registration via Springest or Studytube in 2026: €1,395 per person
Prices exclude 21% VAT.
Are you CCXP?
Then this day is also an investment in your certification: 8 CCXP Qualifying Activities for your recertification (you need a total of 30 in 3 years).
Investment per organization (excluding VAT):
€1,250 per person
€1,150 per person when participating with 2 people
€1,000 per person when participating with 3 people
Are you ready to make your CX story really work?
If you feel that you are strong in terms of content but want to make more of an impact with what you say, then this one-day CX Storytelling course is a logical next step.
This is not training on how to "tell a better story."
This is storytelling as a strategic CX leadership tool.