Tag Archief van: customer experience

Strategy 18: Stick to the plan. I notice that a lot of organizations are constantly altering their plans. Which is perfectly fine when there is a different goal or a real change of plan. But what I mean is that plans are just being tweaked for the sake of being tweaked, talked about, checked with leaders and checked again.

I always wondered why that was. And I think I have the answer… Yes, you’re gonna learn the answer in this video. And learn why you need to stick to the plan!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

Ach, het is zomer. Dan zijn wij als klanten allemaal in een geweldig humeur. We gaan op vakantie en laten het beste van onszelf zien. Toch?! Of niet…

Ik kreeg deze reviews van een gids die ons ruim acht jaar geleden heeft rondgeleid op Jamaica en moet lachen en huilen tegelijkertijd. Wat zijn wij mensen soms toch een stelletje hufters. Dit zijn echte reviews die zij vanuit de touroperator heeft ontvangen. Lang leve open feedback die je vanuit reviews en enquêtes kan halen.

Ik heb de elf ergste voor je op een rijtje gezet.

1. ‘Het zou verboden moeten zijn om topless te zonnen op het strand. Mijn man was daardoor erg afgeleid, hij wilde gewoon wat relaxen en dat is nu niet gelukt.’

2. ‘We gingen op vakantie naar Spanje en hadden een probleem met de taxichauffeurs. We konden ze niet verstaan, omdat ze allemaal Spaans spraken.’

3. ‘Het strand was gewoon te zanderig. We moesten alles schoonmaken en ontzanden toen we terugkwamen in onze kamer.’

4. ‘We ontdekten dat het zand niet was zoals het zand in de brochure. Uw brochure toont het zand als wit, maar het was geler in het echt.’

5. ‘Niemand heeft ons verteld dat er vissen in het water zouden zijn. De vissen maakten onze kinderen bang.’

6. ‘De wegen waren ongelijk en hobbelig, waardoor we tijdens de busrit naar het resort de lokale reisgids niet konden lezen. Hierdoor waren we ons van veel dingen niet bewust die onze vakantie echt veel leuker zouden hebben gemaakt.’

7. ‘Ik vergeleek de grootte van onze suite met één slaapkamer met die van onze vrienden met drie slaapkamers. En die van ons was aanzienlijk kleiner.’

8. ‘We moesten buiten in de rij staan om de boot te halen en er was geen airconditioning. Dat viel ons erg tegen.’

9. ‘Het is uw plicht als touroperator om ons te informeren over luidruchtige of onhandelbare gasten voordat we op reis gaan.’

10. ‘Mijn verloofde en ik hadden twee aparte bedden aangevraagd toen we boekten, maar in plaats daarvan kregen we een kamer met een kingsize bed. We houden jou en je organisatie verantwoordelijk en willen een vergoeding krijgen voor het feit dat ik zwanger ben geworden. Dit zou niet zijn gebeurd als je ons de kamer had gegeven die we geboekt hadden.’

11. ‘Ik ben gebeten door een mug. In de brochure werd niet over muggen gesproken.’

Wat moet je hiermee doen als je dit soort feedback krijgt in je eigen enquêtes? Ik zou gewoon lekker niks doen. Deze mensen verdienen nul aandacht. Deze klanten zou je je concurrent nog niet gunnen.

 

Dit blog werd geschreven voor CustomerFirst en gepubliceerd op 5 september 2023

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Mark your results, that’s what strategy 17 is all about. Pilgrims mark their results in a credential. And as a pilgrim, every evening I also wrote little summary of the day in my notebook. When I ask CX managers or fellow leaders about their milestones or whether they marked their results, they often remain silent.

In this video I’ll tell you why it is important to mark your results. Check it out now!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

Strategy 16: Check if you are on track. While walking my pilgrimage I experienced it is key to keep an eye if I was on the right path. Sometimes I got lost and no, that is not what you want as a pilgrim, because those are many extra kilometers to walk. The same goes for CX: check if you are on track. Are you closer to your goals than yesterday? Are you getting closer to your BHAG (strategy 3)?

Let me explain how to stay on track. Enjoy this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

You must be clear: when you are out of office, you are away. Don’t take your laptop to the beach, to answer mails and other stuff, while you could be reading a book, swimming or playing with your kids. Out of office is out of office, remember that.

I’ll explain this important strategy for your own sanity in this video!

I read aloud a chapter per week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you’ll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

 

Get the right gear, strategy 13. But how to find and finally choose what you need from all that’s on offer? Be prepared when you go out for advice, and know what your requirements are. Whether you go out for a backpack or a new CX journey mapping tool.

Have your checklist ready: what’s important for you? And for your team? For your organization? More tips in this video!

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

You don’t know what you don’t know. Right?! That’s what strategy 12 is about. It is time to learn from others. Make sure you get inspiration. Browse the internet, read books, listen to podcasts, etc. And more important: find people who can tell you stories on the HOW of customer experience management.

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

Strategy 11, planning some white space, is the first chapter of cluster 3: ‘Preparation is key’. It’s hard to stick to your bigger goals and to stay creative, if your calendar is fully booked with meetings from early morning to late afternoon. You lack time for planning the future, for strategy and things that might just come along.

In this video you’ll learn why you must have white space in your calendar.

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

Prepare for rainy days! Is that a strategy? Yes, number 10 to be exact. In CX we often outline the ideal situation. A great goal to work towards, butif things go wrong? How do you cope with setbacks?

Being prepared for worst case scenarios is your lifeline. In this video you will learn how to anticipate possible scenarios and rainy days.

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I’ll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you’ll be notified if another chapter appears! 

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

In this episode of the CX Leadership Talks Podcast, Nienke Bloem interviews Ian Golding, one of the worlds famous CX Specialists and fellow CCXP.

Together they discuss a wide range of topics like customer experience management and how to spice it up. Exploring customer experience and the topic of your leadership authority.

If you are interested in CX education and want to learn more about it, this episode is a must-listen. You will gain valuable insights and knowledge from CX experts who have years of experience in the field.

Timestamps

[00:05:14] “External customer-centric expert focuses on empowerment”

[00:08:37] “The Power of Earning Authority for CX Professionals”

[00:13:30] Why Job Titles and Salaries Don’t Matter

[00:16:49] “The Importance of Listening to Four Voices”

[00:19:51] The Lack of Leadership Hindering Business Change.

[00:25:28] Board member praises simple customer journey visualization

[00:29:16] Operationalizing Theory: Basics Forgotten in Practice.

[00:31:21] “Siloed working stifles progress in businesses”

[00:34:30] “Eliminate Non-Value Added Work for Efficiency”

[00:36:31] “Identifying Non-Value Added Activity: A Strategy”

Listen to this episode