Articles by Nienke Bloem

The Role of CX Leadership in Today's World - with Ian Golding

In this episode of the CX Leadership Talks Podcast, Nienke Bloem interviews Ian Golding, one of the worlds famous CX Specialists and fellow CCXP. Together they discuss a wide range of topics like customer experience management and how to spice it up. Exploring customer experience and the topic of your leadership authority. If you are interested [...]

Strategy 9: Be practical

Be practical, that is what strategy 9 is about. Many leaders are perfectionists. I think it's holding many people back. Besides that, it slurps all your time and energy. So, if this applies to you as well, then watch this video now. Better done than perfect, learn how to get things done. I read aloud [...]

The red carpet

Let's go back in time for a moment. I think it was sometime in 1999. I was working at AMEV as a Life inspector and I closed my mortgage. Because as an employee I got a nice discount on the mortgage interest and I was happy to take advantage of that. A few years later, I started to renovate and also [...].

Strategy 8: Budgeting

How much does it cost to go on a pilgrimage? And what is the link with budgeting your CX projects as a CX leader? Budgeting might not be your favorite part of your role, but money is required to bring in results. Watch this video about strategy 8: budgeting. And you'll find out it's [...]

Strategy 6: Get buy-in

Strategy 6: Get buy-in. Who should you engage and get buy-in from, once you have a great idea or plan? And how do you make others just as enthusiastic and excited about your plan as you are? By creating your personal buy-in strategy. You'll find the 'how to' in this video! I read aloud a [...]

Strategy 5: Where to start?

When it comes to customer experience, should you start by interviewing customers and sending out surveys? Or should you start by mapping customer journeys and then interviewing customers? Or ...? In this video you'll explore that many roads lead to Rome. But which road to take? Where to start? That's what strategy 5 is about. [...]

All Rob

We start the CX inspiration day at Starbucks. Along with eight Customer Experience leaders in government, we get a behind-the-scenes look at how they organize customer experience at three companies today. As everyone trickles in, Robin and I stand in line for coffee at Starbucks. We slowly move up and then we are able to [...]

Strategy 4: Create doable chunks

Giant goals can stimulate you to go forward, but they can also freeze you. They excite and frighten you at the same time, because where to start? What should your first step be? Let me show you how to do this. Watch this video about creating doable chunks. Yes, this is the 4th strategy! I [...]