Tired of Coolblue

An example from practice and so there are probably many. My laptop crashed. Well worthless, for gone lifeline with the world. So there had to be a replacement right away. But which one? For some, picking a new one is a pleasure. But I'm more of the category 'hard curse, shit, reinstall everything later' and 'oh oh what am I glad I have everything in the cloud'. Because that's how smart I am.

So who are you calling? Right, Coolblue. I had a look at the website, but I needed a helpline. Aron answered the phone in no time. In just a few questions, he led me to the right selection. An HDMI connection (really, they still make laptops without, how is it possible?!), at least two USB connections, a graphics card and a 13 inch screen. That was it and I wanted the device fast. "How fast?", Aron asked. He asked his question at 6.45 pm. I could pick up my laptop the next morning at 8.30 am at the post office on the corner. And so it happened: I typed this column on my still shiny laptop I picked up this morning.

I'm far from Coolblue tired. I'm a fan for five reasons. First of all they excel in Friendliness; the tone of voice is like having a good friend on the phone. Number two is Reliability - I know when I ask them something, they're there for me. The third reason is Cleverness. Aron knew how to ask the right questions. Then comes Speed. How well have you got your process in order, so you'll have the laptop on the spot in 14 hours? Heroes. And last but not least, number five, the Cuteness. Coolblue is a great company with great people. They always get that smile from me.

So yeah, maybe the example is chewed out. It's time for a new CX star on the firmament. That's why I challenge all of you to make me as happy as Coolblue does every time. Eggs, right?