Tag Archive from: cx education

Strategy 5: Where to start?

When it comes to customer experience, should you start by interviewing customers and sending out surveys? Or should you start by mapping customer journeys and then interview customers? Or..?

In this video you'll explore that many roads lead to Rome. But which road to take? Where to start? That's what strategy 5 is about. Check it out!

https://youtu.be/zCcl39s-GN8

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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All Rob

We start the CX inspiration day at Starbucks. Together with eight Customer Experience leaders in the government, today we get a look behind the scenes at three companies to see how they organize customer experience.

While everyone trickles in, Robin and I stand in line for coffee at Starbucks. We slowly move up and then we can order coffee for five people.

"Two americanos, an oat latte and two cappuccinos please." The male barista looks at me and asks, "What name can I write on the cups?" Next to him is a female colleague with a marker at the ready. I think about who ordered which coffee, because how nice is it when everyone has their own name on the cup? I see a somewhat pleading look and realize that today it is not at all the intention that there are different names on the cup.

In a split second, I decide not to make a big deal out of it. Because it's rush hour at Utrecht Central Station at this Starbucks and I don't think he's in the mood for it. No, this man wants us away from that counter as soon as possible. So I look at Robin and realize that his name is easier than having to write Nienke on every cup, so I say 'Go ahead Robin.'

He looks at his colleague with the marker in his hand, sees the five cups and in half a second he has an even easier solution. 'Can it be Rob?' I look at Robin, we give each other a quick wink – hopefully unseen by the barista – and with a sigh I say that's okay.

While he is relieved to strike something at the cash register, he sees that he has charged cash instead of paying with a card and the order can be replaced. I think this is his punishment by the universe, because Robin's name is Robin. No Rob. And actually, these coffees are for Robert, Anke, Marieke, Nienke and Robin. Not for five Robs.

At checkout, it is also more than two euros cheaper the second time. So now that we're all called Rob, life has immediately become cheaper. I have to laugh a little.

Even though I'm bummed about it, because I've organized a CX inspiration day and that's why I want it to be personal for my guests. Oh well, you also get inspiration from the worst practices, it goes through me.

We sit down, waiting for the coffees for Rob. About three minutes later our coffees are ready. "I've got the coffees for Robin here!" the barista shouts with the marker. Haha. She has made her colleague very loud, but it is not a good customer experience.

 

This blog was written for CustomerFirst and published on June 6, 2023

Don't miss another blog? Sign up for my monthly CX Greetz!

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Strategy 4: Create doable chunks

Giant goals can stimulate you to go forward, but they can also freeze you. They excite and frighten you at the same time, because where to start? What should your first step be?

Let me show you how to do this. Watch this video about creating doable chunks. Yes, this is the 4th strategy!

https://youtu.be/MimLiWBwp2I

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

 

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speakcxs the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Leadership Lessons: Stepping out of your Comfort Zone for CX Success, with Edwin Koot

In this episode of CX Leadership Talks, Nienke Bloem interviews Edwin Koot, Manager Customer Experience & Analytics at Allianz Benelux who shares his insights on Customer Experience Management. 

It is the honest story of how he stepped out of his comfort zone and spiced up his leadership. It is a great conversation on Voice of the Customer, ROI and how to engage leaders in organizations. 

If you want to learn more about CX leadership or have any questions about CX, contact Nienke. She is the CX leadership expert and can provide you with the guidance and support you need to succeed in CX Leadership.

Listen to this episode

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Strategy 3: Set a BHAG

Strategy 3 is: set a BHAG. This really helps you to transform and to become the leader you wish to be. Dare to aim for something big, by setting your BHAG.

Don't know yet or don't even know what a BHAG is? Then surely listen to chapter 3 and get inspired!

https://youtu.be/jXCKKEFtnkk

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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7 strategies to boost your CX leadership authority and lead with success

Hi dear Listener, over the years I have learned that not many CX leaders believe they are a CX Authority. And if you don't believe that yourself, what do you expect from others? So time to grow your AUTHORITY!

Exactly what this podcast episode is all about: growing authority as a customer experience leader. Nienke discusses seven key ways to build authority, from developing expertise and sharing good CX stories, to setting high standards and holding yourself and others accountable. It all starts with you and your personal growth!

It is important to build relationships with senior leaders, be associated with professional organizations, and communicate your vision for customer-centric transformation through a compelling CX story. Keep building expertise, investing in education, and sharing customer stories to be recognized as an authority in your organization. Trust me, it's worth it! 

Enjoy listening to this third episode of the podcast and please let me know if this resonates with you and... if you have questions!

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Why your CX program will fail - fab insights with Aleksandra Pilniak & Friederike Niehoff

On this second episode of CX Leadership Talks we have two guests, both CX leaders and authors: Aleksandra Pilniak and Friederike Niehoff share their expertise in customer experience (CX) leadership. They discuss insights out of their brilliant book "Why your customer experience program will fail and 7 proven ways to avoid it"

For example, the importance of appreciation and injecting fun into the workplace and the episode highlights the pitfalls in CX strategy and concrete tips to improve it. Organizational culture is seen as crucial for a successful CX program, and the guests emphasize the importance of understanding it before attempting to change it. The episode also touches on the importance of self-appreciation, engaging with customers effectively, and using a maturity assessment to confront individuals on their customer-centricity.

Listen in for valuable insights from these two female leaders in Customer Experience Management. Friederike taped this episode while she was in South Africa, with a situation of flickering wifi, this has impacted the sound quality. But we like the episode and conversation so much, that we decided to leave it as it is!

And where to buy their book? Lord!

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Strategy 1: NOW is always a good moment to start

The first section of the book is about: How to start? From idea to action. And the first strategy is that NOW is always a good moment to start. Sounds obvious, but I'm sure that almost everyone has a bucket list item covered in dust, with no other plan than to do it someday...

I share the story behind my decision to walk a pilgrimage and relate that to you, being a leader in CX.

So, listen to my first strategy and chapter: Now is always a good moment to start.

https://www.youtube.com/watch?v=b_jdQJSYwUs&list=PL7GBbYOGbs1d58Yl6OpeV0AI2EbAklj36&index=12

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life. 

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or - in the Netherlands and Belgium - in any bookstore online.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Introduction to my book 'CX is a pilgrimage'

How to spice up your leadership? That is what my book 'CX is a pilgrimage' is all about. In 2021, I decided to spice up my life and found the magical connection between Customer Experience, pilgrimage, and leadership.

I walked 1,000 kilometers on the Via Francigena, a pilgrim's path in Italy and finished in Rome on May 17th, 2022, my 50th birthday. That's why I decided to share 50 strategies in my book 'CX is a pilgrimage – 50 strategies to spice up your leadership'.

https://youtu.be/SafsVE7Kpkk

I read aloud a chapter every week. Enjoy listening to my book. I do hope that I'll inspire you to spice up your journey as a business leader, a CX leader, or maybe even as a leader in your personal life.

Subscribe to my YouTube channel and you'll be notified if another chapter appears!

Would you rather read my book? You can find it online on Amazon or – in the Netherlands and Belgium – in any bookstore online.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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System

For a customer experience workshop I am conducting, I designed materials and had them printed. When I receive the envelope of printed materials, 75% of the order is missing.

Fortunately, I was in plenty of time to order and didn't need the materials right away. I can't call during opening hours because I'm participating in the annual fox hunt that day. To complete the picture for the visual thinkers: I am dressed as an orange supporter.

So I send a message to this printing giant. I include exactly the information I suspect the service person will need. The order number, that which did get delivered - my document named Handout, exactly as it says in the confirmation email - and that the other three items are missing.

Dressed entirely in orange, I walk around town in the meantime. I check my mail and read:


'Dear,

How annoying that things went wrong with the delivery of your order. So you have the handout, but the loose-leaf article and stickers are missing? When we have this clear then we can look at an appropriate solution.

Sincerely,

Madelon'

Um, yes. This is a case of copy-paste without reading properly. Because I already indicated that only the handout was provided. And apparently it is too much trouble to write to me with my name. Not recognized and certainly not acknowledged. I quickly reply back that this is indeed true. To get the following email back:

'Dear,

Totally right I put it in the system for you.'

Huh! And now? What a sloppy nothing email, even with a typo. She must have put it in the system, but what does that mean for me? For the entrepreneur who needs these materials to teach CX classes?

So this is where it often goes wrong. For Madelon it is probably obvious, but for me - the customer - it is now unclear. Is my order to the printer? Will I get my materials? And when? I send a short message on chat after this, to which a colleague kindly replies that the materials will be printed.

The fox hunt was top-notch. Just stripped of orange face paint, we sit enjoying afterward over Friday afternoon drinks. Then, at 6:41 p.m., I receive the cherry on the cake email.

'Dear Sir/Madam,

Unfortunately, due to excessive traffic, we were unable to ship your order today.

By: System'

What, this system is broken! Like so many systems. As a customer, it's killing me. It reminds me of a video from Little Britain, which I translate for you for free: 'System says NO.'

It's done: customer says NO. I'm going to look for another printer.

 

This blog was written for CustomerFirst and published on May 2, 2023

Don't miss another blog? Sign up for my monthly CX Greetz!

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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